PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
Zawadi (2021) - A Gripping Tale of...
I'm assuming you're referring to a review of the African film "Zawadi" (2021) directed by Awadhi Zawadi, but also known as Straight to the A.W. africangf awahle zawadi straight to the a w 2021
4.2/5
The film follows the life of Zawadi, a young woman navigating the complexities of her family's traditions and her own desires. As she embarks on a journey of self-discovery, Zawadi must confront the challenges of her community and the consequences of her choices. Zawadi (2021) - A Gripping Tale of
Here's a review based on available information: As she embarks on a journey of self-discovery,
The cast delivers impressive performances, bringing depth and nuance to their characters. The cinematography is stunning, capturing the vibrant colors and textures of the African landscape.
"Zawadi" (2021), also referred to as "Straight to the A.W.," is a thought-provoking African film that explores themes of love, family, and societal expectations. Directed by Awadhi Zawadi, this movie has garnered attention for its authentic representation of African culture and its bold storytelling.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
